Rather than spending $20 million on a Super Bowl ad Pepsi decided to make social media a priority and "Refresh America". It turns out that the Refresh Project has received more votes than the last U.S. presidential election. Some great ideas. Check them out.
Ideas that have been fundedhttp://www.refresheverything.com/grant-recipients Current leader board
http://www.refresheverything.com/leaderboard Submit your own
http://www.refresheverything.com/myidea /m