MSdo

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible

via http://www.grafikmag.com/index.php?m=GR&sub=GRdetail&id=107

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